The IKEA catalogue arrived over the weekend through my letterbox and its always something that I look forward to seeing along with a great deal of other people. I must confess that the layout and style direction of the front cover of the IKEA catalogue is always my first thought before flicking through the whole catalogue. I tend to keep back issues of each year as they provide a great snap shot of that years style direction. I can remember from years and years ago being so excited to see how the new Habitat catalogue would feel and look. This got me thinking about the last few years and had me searching through the office and on-line for the previous few years of IKEA front pages.

Its quite amazing how each year has such a different feel and direction but also how dated covers from 4 or 5 years can look, while others have stayed much more current. The use of colour, layout and products always grabs my attention and gets me thinking but I always am drawn more to the covers that give the strongest Swedish feel.

For me, the IKEA catalogue is a sign of the times